competition

This idea came to me because of a busi­ness class assign­ment, a mar­ket­ing map designed to choose and strate­gize my posi­tion in the mar­ket­place. But I want to step aside from mak­ing things work in the cur­rent mar­ket­place, and con­sider a dif­fer­ent path, cre­at­ing a new mar­ket­place.  I call it my mar­ket­ing manifesto.

Denise’s Mar­ket­ing Manifesto

 I don’t believe in the dual­is­tic think­ing of mar­ket­ing based on com­pe­ti­tion and scarcity. 

 I believe there are enough cus­tomers for every­one, and there is enough work for every­one.  I believe there are enough ideas to over­come any road­blocks.  If you lived in Ire­land a few hun­dred years ago, peat moss was the top of your tech­nol­ogy for heat­ing, and it was finite.  In other times and places it has been wood, now oil, now wind and solar.  Even if we can’t get by with those, we may learn to har­ness the power of wave motion in oceans and lakes, or some­thing bet­ter will be dis­cov­ered.  So I release the con­cept of scarcity, and the com­pe­ti­tion which it justifies.

 I don’t care how many peo­ple dis­agree with me, or who dis­agrees with me.  I don’t even care if I’m wrong, and com­pe­ti­tion is the only way to sur­vive and thrive in the marketplace. 

 I walk my path in this life intend­ing to con­tribute not just to the world I do live in, but intend­ing to con­tribute to the kind of world I want to live in.  I am not going to waste my time try­ing to sup­port a sys­tem whose time is past. 

 Do you want to know why we have wars on this planet?  It might be because our entire infra­struc­ture of mak­ing a liv­ing is based on a war metaphor, dual­ism, and scarcity. 

Com­pe­ti­tion = I win, you lose. 

 Maybe it is time for us to look beyond this.  I believe we have been in a very long era where it did not mat­ter how much ethics we had, if we did not have power.  I believe we are now mov­ing into an era where it will not mat­ter how much power we have if we do not have ethics. Read the rest of this entry »